i think this has to be the lamest movie ad campaign i've seen in a really long time...see these posters all over the city for the movie Surrogates. they're just really really yawny...stupid and snore'y...just saying, epic fail.
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- John Sakkis
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8 comments:
man, i've been thinking the same thing. every time i see them i just shake my head in disbelief that some group of people sat around for days, finally came up with that concept, comped it up, pitched it and then got payed buckets of cash for it. fucking dumb. also, the girl picture really, really annoys me. they remind me of some dumb fashion shoot that mr and mrs beckham did. boring.
yeah, their hook, the stupid looking CGI torsos, just aren't cutting it...and it's a real failure because they're not just boring as all hell, but you're right, they totally annoy...don't want to see this movie ever.
I'm interested in them, actually. I read them as in some way ironizing advertising. They seem very meta. Which is more intriguing to me than an ad which lacks self-awareness.
alli,
can you elaborate? ironic in relation to what?
Ironic in relation to itself. Maybe. I posted something awhile back on my own weblog on the internet about how it took me three of four times driving past the big billboard heading into SF from the east bay to notice that the figure on the board was not just another skinny model, that this figure had a cyborg abdomen. I find it interesting that my expectations, my cultural training, had actually altered my ability to see, my perception of the thing. The sense organs as determined by the outside, not internally autonomous.
I mean, you have the Surrogates ad in the same spot where the A&F ads often appear. It's a different use of the space. My expectations were thwarted. This seems interesting. But I was also in traffic & KMEL was bumping trash, so I was pretty bored.
that makes sense...i had the same experience. zack my car-pooler pointed out to me that the torsos were robotic...completely missed it as well...so in that sense, yeah, i agree, subverting the space.
but maybe i have a trouble putting that much faith in designers of the campaign. cause then you have the very heavy handed "HUMAN PERFECTION WHAT COULD GO WRONG" thing...which is just stupid and totally uninteresting and kind of negates what, as you point out, might have been an interesting meta-marketing-move...
don't care how dumb the posters are, imma go see this.
and it was written by the guy that wrote watchmen.
Yeah, exactly. Totally aware that the designers have no sense of what might be interesting about their ad. But maybe that's our job as poets, to reinterpret, to find use in it, to make use of it.
blah blah blah sorry
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